Teaching Kids About Stocks: A Beginner’s Guide

Illustration of various financial concepts with characters: a businessman in a suit, a boy waving, a bank building, scales of justice, and a decreasing chart graph

In a world where young adults are leaving home to embark on their own journeys, the question arises: do parents anticipate their children possessing the financial acumen required to navigate their affairs successfully? Regrettably, there are no training wheels to guide young individuals in the art of investing and money management. It falls upon parents to equip their offspring with the skills necessary for a financially prosperous future.

Preparing the Next Generation

Two decades ago, when TeenVestor.com was initially launched, it uncovered five primary reasons why parents hesitated to encourage early investing in their children:

  1. Lack of parental knowledge about investing;
  2. Concern that their children might struggle with intricate investing concepts;
  3. Apprehension that children would become overly fixated on money;
  4. Belief that teaching investing would interfere with essential education;
  5. Assumption that investing skills would naturally develop with age.

In this article, we delve into the importance of teaching kids about stock market investing and what parents should know to foster their children’s investor mindset. Procrastinating in your child’s financial education is discouraged, as early investment education can set the stage for a more secure and prosperous financial future.

Shifting Attitudes

While many parents may not possess comprehensive investment knowledge, their perspectives on whether their children should learn to invest have undergone significant transformation. They’ve come to realize that conventional education (the three R’s) alone cannot guarantee their children’s success in life. Saving and investing have emerged as skills parents must impart to their offspring.

The educational landscape is evolving too, with more states, including Alabama, Mississippi, Missouri, North Carolina, Tennessee, Utah, and Virginia, mandating personal finance classes for high school students. Additionally, Nebraska, Ohio, Rhode Island, and Florida have passed laws recently requiring financial literacy in high schools. According to a NextGen Personal Finance Report, the percentage of high school graduates completing standalone personal finance courses increased from 16.4% in 2018 to 22.7% in 2022. However, taking a personal finance class doesn’t equate to mastering stock market investment—the most critical investment avenue for average Americans, aside from homeownership.

Embracing Change

The mindset regarding children learning financial management and participating in the stock market has evolved. Financial institutions are adapting by offering services and products to nurture financial responsibility in kids and teens. Various apps have emerged in recent years, allowing youngsters to invest in stocks, with companies like Greenlight Financial Technology Inc. leading the way.

But when is the right time for parents to introduce their kids to investing? That’s the question addressed in the next section.

Timing is Key

Not all children may be ready to dive into stock investing. It’s advisable to wait until their teenage years when they can better comprehend the potential risks and rewards of stock market investing. How can you tell if your kids are prepared for this financial journey? It hinges on the financial lessons they’ve learned so far. Have they displayed money management skills, no matter how modest their resources may be?

Parents with the means can assist their teenagers by providing a regular allowance, emphasizing the importance of budgeting for long-term expenses and desires. Establishing a consistent allowance schedule encourages forward thinking and discourages immediate gratification. Consider linking allowance to household chores, excluding routine responsibilities. This helps instill a sense of responsibility in your teen. Ultimately, proficiency in basic money management, including utilizing a bank account for savings, is a precursor to embarking on the investment journey.

Encouraging children to invest in the stock market requires more than just moral support. Some kids may need incentives. Parents can agree to match a portion of their children’s investments or encourage relatives to gift stocks instead of cash. Allocating a segment of their allowance for investing is another option. Creativity can lead to various ways to motivate them to build a long-term stock portfolio once they’ve embarked on the path of responsible investing.

The Importance of Teaching Teenagers to Invest

Investing in the stock market is a valuable skill that can set teenagers on the path to financial security and success. While many teenagers might be motivated to invest solely by the prospect of making quick money, it’s essential to emphasize that the primary goal should be to secure a solid financial future. Teaching teenagers the fundamentals of investing not only equips them with financial knowledge but also instills critical habits that can serve them well throughout their lives.

Cartoon image of a young girl with a backpack standing next to a large presentation board with questions about the stock market and stocks

Motivations and Goals

Before delving into the practical aspects of teaching teenagers to invest, it’s crucial to understand their motivations and goals. Not all teenagers are driven by the same objectives when it comes to investing in stocks. Some may be enticed by the allure of quick profits, while others have a more long-term perspective in mind. A survey conducted by TeenVestor.com among 160 teenagers (ages 13-18) who completed the online 10-hour TeenVestor Stock Certification Course shed light on these motivations. The survey included a question that asked, “What are you hoping to get out of the course?” The results were intriguing.

Out of the surveyed teenagers, only 17% expressed explicit motivation to make money in the stock market. These are the teenagers who are drawn to the potential for quick gains. Another 5% indicated their interest in learning how to actively trade stocks, likely with the same intention of seeking rapid financial rewards. However, what’s truly remarkable is that the majority, a substantial 78% of the students, demonstrated a different set of aspirations. They were more interested in acquiring knowledge about investing, building long-term investment habits, and mitigating risk—clearly indicating their desire to establish a solid financial foundation for their future.

Tailoring the Approach

Given the diverse motivations and goals of teenagers, it’s imperative for parents and educators to tailor their approach accordingly. One size does not fit all when it comes to teaching teenagers about investing. Here are two key tactics to consider:

Financial Incentives

For some teenagers, the prospect of earning money through investments can be a compelling motivator. If parents have the means to do so, providing financial incentives can be an effective strategy. This could involve matching a portion of the teenager’s investment capital or encouraging relatives to gift stocks instead of cash. Another approach is to allocate a portion of their allowance specifically for investing in stocks.

Emphasizing Long-Term Financial Security

For the majority of teenagers who prioritize long-term financial security, the focus should be on education and building a solid financial foundation. Parents and educators should underscore the idea that learning how to invest at a young age can significantly enhance their future financial prospects. By investing wisely and consistently over time, they can secure their financial future and achieve their goals, whether it’s buying a home, funding their education, or enjoying a comfortable retirement. The choice between these two tactics should align with the individual personality and preferences of the young investors. Some teenagers may respond better to the allure of immediate gains, while others may be more motivated by the promise of long-term financial stability.

Age Requirements for Teenagers to Invest

Understanding the age requirements for teenagers to invest in stocks is a crucial step in their financial education. In most jurisdictions, teenagers need to be 18 years old or older to invest independently in stocks. However, for those under 18, there are specific regulations and limitations to consider.

As minors, teenagers under the age of 18 cannot outright own stocks, mutual funds, or other financial assets. Instead, they can make investments only under the supervision of their parents or other responsible adults through custodial accounts. These custodial accounts serve as a bridge between the teenager’s desire to invest and the legal framework that governs financial transactions for minors. To open custodial accounts for teenagers, parents typically need to sign up with online brokers that offer these specialized accounts. It’s essential to choose a reputable broker with a user-friendly interface and competitive fees, as this will impact the teenager’s investing experience.

Understanding Custodial Accounts

Custodial accounts are designed to hold and manage assets on behalf of minors. Two common types of custodial accounts used for establishing investment accounts for teenagers are the Uniform Gift to Minors Act (UGMA) and the Uniform Transfer to Minors Act (UTMA) accounts. The choice between these two account types largely depends on the state in which the account is opened.

Both UGMA and UTMA accounts allow parents to contribute money that their teenagers can then use to purchase stocks or other assets. While the teenagers technically own the assets in the custodial account, the parents or custodians retain control over the investments within the account until the teenagers reach the age of majority.

When opening a custodial account, it’s essential to consider the following factors:

Stock Trading Fees

One of the critical factors to evaluate when selecting an online broker for custodial accounts is the presence of stock trading fees. Ideally, you should opt for online brokers that charge $0 for both buying and selling stocks. Eliminating trading fees can significantly reduce the overall costs of investing and maximize returns.

Minimum Balance Requirements

Look for online brokers that do not require a substantial minimum balance in the custodial trading account. Many reputable brokers offer custodial accounts with minimum balance requirements as low as $0. This flexibility is essential, especially for teenagers who may have limited initial funds to invest.

Fractional Shares

Fractional shares enable investors to purchase a portion of a share of stock, which is particularly advantageous for teenagers who may not have significant capital to invest. Ensuring that the selected online broker allows for the purchase of fractional shares expands investment possibilities and diversification.

Recommended Online Brokers for Teen Investors

When choosing an online broker for custodial accounts aimed at teenage investors, it’s beneficial to select platforms that cater specifically to the teen and young adult demographic. Here are some recommended online brokers that offer user-friendly interfaces and features tailored to young investors:

Fidelity Youth Account

Fidelity Youth Account is designed to introduce teenagers to the world of investing. It provides a straightforward way for teenagers to invest in stocks and other assets. However, it’s important to note that parents need a regular Fidelity account to register their children for this account. It’s not technically a custodial account, as teenagers can control their investments independently. Nonetheless, the exact details of how teenagers aged 13-17 can have total control of the accounts without parental involvement in investment decisions may vary.

Greenlight

Greenlight is a user-friendly platform that offers a seamless experience for both parents and teenagers. It allows parents to set up custodial accounts and provides teenagers with a dedicated app to manage their investments with parental oversight.

Acorns Early

Acorns Early is an extension of the popular Acorns investing app. It offers custodial accounts for children, including teenagers. Parents can set up and manage these accounts, making it an accessible option for those looking to introduce their children to investing.

Stockpile

Stockpile focuses on making investing more accessible and educational for teenagers. It allows parents to create custodial accounts, and teenagers can purchase fractional shares of stocks. The platform also provides educational resources to help teenagers learn about investing.

Bloom

Bloom is an innovative platform that combines robo-advisory services with educational content. It offers custodial accounts and guides teenagers through the investing process. Parents can monitor and guide their children’s investments through the platform.

These online brokers are well-suited for teenagers who are eager to start investing in stocks. They provide accessible interfaces and the necessary tools for both teenagers and parents to navigate the world of investing together. Importantly, these platforms offer custodial accounts, ensuring that investments remain under parental supervision until the teenager reaches the age of majority.

The Role of Educational Resources

Parents and educators need not be financial experts to guide teenagers towards making informed investment decisions. There is a wealth of free resources available that can help teenagers learn about stocks and investing.

Recommended Educational Resources

Here are some free resources that can serve as valuable starting points for teenagers interested in investing:

TeenVestor.com

TeenVestor.com is a comprehensive website that offers a wide range of educational materials tailored for teenage investors and their parents. It covers various aspects of investing, from the basics to more advanced concepts. The website provides valuable insights, articles, and tools to enhance teenagers’ understanding of the stock market.

Andrei Jikh (YouTube Channel)

Andrei Jikh’s YouTube channel is an excellent resource for beginners looking to grasp basic investing and economic concepts. His engaging videos simplify complex topics and make them accessible to novice investors.

TeenBusiness (YouTube Channel)

The TeenBusiness YouTube channel is dedicated to teaching teenagers how to become investors and entrepreneurs. It offers valuable insights into the world of finance and entrepreneurship, making it a valuable resource for ambitious teenagers.

Investor.gov

Investor.gov, run by the U.S. Securities and Exchange Commission (SEC), provides educational content specifically tailored for teenagers. It covers topics such as stocks, ETFs, and other investments, offering a reliable source of information and guidance.

How the Market Works

How the Market Works is a website that not only offers educational lessons about the stock market but also provides a stock market trading game. This interactive approach allows teenagers to apply what they’ve learned in a practical setting.

Wall Street Survivor

Similar to How the Market Works, Wall Street Survivor offers an educational section with lessons about the stock market. It also features a stock market trading game, allowing teenagers to practice their investing skills in a risk-free environment.

The Power of Exposure and Knowledge

The more exposure teenagers receive to financial information and investment knowledge, the better prepared they will be to invest in real stocks. Encouraging them to explore these educational resources and take an active interest in financial literacy can set them on a path to financial independence and security.

Teaching teenagers to invest in the stock market is an investment in their financial future. It equips them with valuable knowledge and skills that can lead to financial security and success. While some teenagers may be motivated by the allure of quick profits, it’s essential to emphasize the importance of long-term financial stability. By understanding the age requirements for teenagers to invest, choosing the right custodial accounts and online brokers, and leveraging educational resources, parents and educators can empower teenagers to make informed investment decisions. Ultimately, the combination of financial incentives and a focus on long-term financial security can provide a balanced approach to teaching teenagers about the world of investing. By nurturing their financial literacy and guiding them towards responsible investment practices, we can help the next generation build a solid financial foundation for the future.

Exploring Mock Portfolios

When it comes to introducing teenagers to the world of stock investing, there are practical ways to help them gain hands-on experience and learn valuable lessons without risking real money. These approaches often involve the use of mock stock portfolios, where young investors can trade stocks using virtual currency. These mock portfolios serve as invaluable learning tools that help teenagers understand how and why stock prices fluctuate.

The Value of Mock Trading

One of the essential takeaways from engaging in mock trading is the realization that investing in stocks is not a shortcut to getting rich quickly. It underscores the importance of patience, research, and informed decision-making in the world of finance. Once teenagers set up their mock portfolios, the platforms typically calculate the daily value of their stock holdings. These calculations are based on real trading data sourced from major US stock exchanges, providing an authentic experience that mirrors actual market conditions.

Among the notable mock portfolio platforms available, MockPortfolios.com stands out as a reliable choice. However, several other popular options include platforms like Wall Street Survivor, How the Market Works, and MarketWatch Virtual Stock Exchange, each offering unique features and user experiences.

Navigating Stock Selection

One of the initial challenges young investors may face is selecting which stocks to include in their portfolios. The vast number of stocks listed on major US stock exchanges can be overwhelming, making it challenging to conduct comprehensive research on each company. 

Starting with Established Companies

A prudent approach for teenagers starting their investing journey is to focus on well-established companies, often found in prominent stock market indices like the Dow Jones Industrial Average (the Dow). Investing in individual stocks of such renowned companies can provide a sense of familiarity and stability.

Companies within the Dow index encompass a range of industries and include giants like The Coca-Cola Company, Apple Inc., The Walt Disney Company, Nike, Inc., The Home Depot, Inc., McDonald’s Corp., Microsoft Corporation, and many more. This diversity offers teenagers exposure to various sectors and industries.

Aligning Investments with Teen Interests

To make investing more relatable and engaging for teenagers, parents and mentors can suggest that they consider companies whose products and services resonate with their generation. One approach is to leverage the insights from surveys like Piper Sandler’s “Taking Stock With Teens”, which polls over 7,000 teenagers to discover their preferred brands across various categories, including footwear, handbags, restaurants, snacks, clothing, and payment apps.

While basing stock purchases solely on brand recognition may not be the most comprehensive strategy, it can serve as an initial source of investment ideas. Over time, as teenagers gain more experience and knowledge about investing, they can transition to conducting fundamental research to determine which stocks align with their financial goals.

Animated scene of a grocery store with different bank buildings and financial symbols, featuring a cartoon girl standing at the entrance

Exploring Teen-Friendly Brands

Here is a list of some of the top brands that may pique the interest of teenage investors across various categories:

Top 3 Footwear Brands:

  1. Nike (Nike, Inc.);
  2. Converse (Nike, Inc.);
  3. Vans (VF Corporation).

Top 3 Handbag Brands:

  1. Coach (Tapestry, Inc.);
  2. Michael Kors (Capri Holdings);
  3. Kate Spade (Tapestry, Inc.).

Top 3 Restaurants:

  1. Chipotle (Chipotle Mexican Grill, Inc.);
  2. Starbucks (Starbucks Corporation);
  3. McDonald’s (McDonald’s Corporation).

Top 3 Snacks:

  1. Goldfish (Campbell Soup Company);
  2. Lays (PepsiCo, Inc.);
  3. Cheez-it (Kellogg Company).

Top 3 Clothing Brands:

  1. Nike (Nike, Inc.);
  2. American Eagle (American Eagle Outfitters, Inc.);
  3. Lululemon (Lululemon Athletica Inc.).

Top 3 Payment Apps:

  1. Apple Pay (Apple, Inc.);
  2. Cash App (Block, Inc.);
  3. PayPal (PayPal Holdings, Inc.).

Balancing Risk and Reward

Investing in prominent companies or well-known brands generally implies that returns are likely to be moderate at best. However, the advantage lies in the relatively lower volatility of stock prices. Established companies, such as Apple or Nike, tend to have more stable stock prices compared to newly established startups in the tech sector, which often exhibit higher levels of price fluctuation.

The Role of Exchange Traded Funds (ETFs)

For teenagers who wish to mitigate risk further and opt for a more straightforward approach to investing, Exchange Traded Funds (ETFs) offer a viable option. ETFs are investment instruments that represent diversified portfolios of companies, similar to mutual funds. However, they trade on stock exchanges like individual stocks.

Investing in ETFs is generally considered less risky than investing in individual stocks, making them a suitable choice for novice teenage investors. ETFs often track broad stock market indexes, including the Dow Jones Industrial Average, the Standard and Poor’s 500, and the NASDAQ. These ETFs provide a way to invest in a diversified group of stocks simultaneously, reducing individual stock risk.

Here are the ETFs associated with the three major stock market indexes:

  • The Dow ETF: SPDR Dow Jones Industrial Average ETF Trust – symbol: DIA;
  • The S&P 500: Vanguard S&P 500 ETF – symbol: VOO;
  • The NASDAQ: Invesco QQQ – symbol: QQQ.

Teaching teenagers about stock investing involves a balance of education, hands-on experience, and strategic decision-making. Mock portfolios offer a safe and engaging environment for them to learn valuable lessons about the stock market. Focusing on established companies, aligning investments with teen interests, and considering ETFs can provide a well-rounded approach to teenage investing. As they gain experience and knowledge, teenagers can transition to more in-depth research and explore a broader range of investment opportunities. Ultimately, these early lessons in investing can pave the way for a lifetime of financial literacy and success.

Navigating the World of Annual Reports and Stock Symbols

In the journey to educate young minds about the world of investing, there are two fundamental elements that teenagers must acquaint themselves with: annual reports and stock symbols. These indispensable tools serve as the foundation upon which teenage investors can build their knowledge and make informed investment decisions.

The Significance of Annual Reports

The first crucial step for budding young investors is to access a company’s annual report. An annual report is a comprehensive document that publicly traded companies use to disclose essential corporate information to their shareholders on an annual basis. Within this document lies a treasure trove of insights, including an introductory letter from the Chief Executive Officer, financial data, operational results, market segment details, new product strategies, subsidiary activities, and glimpses into future research and development initiatives.

In some instances, companies may opt for something called a “10-K”, a filing mandated by the US Securities and Exchange Commission (SEC) for all public companies. The 10-K essentially contains much of the same information found in traditional annual reports. Notably, companies like Apple have adopted the 10-K as their official annual report.

Unlocking Annual Reports with Technology

Accessing annual reports is a straightforward process in the digital age. A quick Google search using keywords like “General Electric annual report” will typically yield search results leading to the “investor relations” section of the respective company’s website, where the latest annual report can be readily found. As an example, here are links to the annual reports of a few well-known companies: McDonald’s, Apple, and Coca-Cola.

Decoding the Balance Sheet

Within the annual report, teenage investors will encounter several critical tables, with two of the most significant being the Balance Sheet and the Income Statement.

The Balance Sheet

A balance sheet essentially offers a snapshot of a company’s financial position at a specific point in time. It outlines what a company owns (assets), what it owes (liabilities), and the difference between these two figures, known as shareholder’s equity, owner’s equity, or simply equity. Properly understanding a balance sheet is vital for investors, as it provides insights into whether a company possesses the financial capacity to meet its obligations and continue its operations successfully.

Teenage investors can delve deeper into the art of utilizing balance sheets for investment decision-making by exploring resources on how to interpret this financial statement effectively.

The Income Statement

Another key component within annual reports is the income statement, which reveals a company’s revenue from selling products, its expenses, and ultimately, its profit or loss over a specific period. Examining an income statement is essential for assessing whether a company generates profits to support its operations and reward its investors, commonly referred to as stockholders. Comprehensive guidance on the utilization of income statements to gauge investment potential can be found in dedicated resources.

Digital image of two hands, one offering a stock certificate and the other offering cash, symbolizing the exchange of stock for money

Cracking the Code: Obtaining Stock Symbols

To access vital information about a company’s stock, including its price and detailed financial data, young investors require the stock symbol associated with that company. US stock symbols are typically concise, consisting of 2-3 characters, and may not always correspond directly to the company’s name or the products it manufactures. Let’s illustrate this with an example:

Suppose a young investor is interested in investing in Coach, a popular brand known for women’s bags and accessories favored by some teenagers. To obtain the stock symbol for Coach, the young investor would first need to identify the company’s owner. A quick Google search would reveal that the manufacturer of Coach bags is Tapestry, Inc. To access the stock symbol for Tapestry, Inc. and gain access to comprehensive financial information, the young investor can simply search for “Tapestry” in the Yahoo! Finance search bar, revealing the stock symbol as TPR.

A Path to Financial Literacy

In conclusion, instilling knowledge about stock investing in teenagers is an invaluable investment in their financial future. Enrolling them in programs like the TeenVestor Stock Certification Course can provide an excellent introduction to the world of investing. By exposing young minds to the intricacies of the investment landscape, they become better equipped to navigate financial waters and potentially secure their financial well-being in the years ahead.

The path to prosperity begins with education, and the more young investors immerse themselves in the world of investments, the more prepared they become to make informed decisions that could yield substantial profits in the future. With annual reports as their compass and stock symbols as their map, teenage investors embark on a journey filled with learning, growth, and the potential for financial success. This knowledge not only equips them for a bright financial future but also empowers them to make informed investment choices that align with their financial goals and aspirations. As they gain confidence and experience in navigating the complexities of the stock market, these young investors pave the way for a lifetime of financial literacy and wealth-building.

Leave a Reply